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Bittersweet Avenue 


Beauty Lies Within.

Korean Beauty is being loved by all over the world due to its innovative technologies leading to high quality with gentle ingredients - inspired by nature, created by science. Instead of using harsh chemicals that strip the skin of its natural barrier, Korean skin care philosophy is about understanding your own skin condition and gently approaching it by fundamental ways for long term so that your skin can be revived thoroughly.

Bittersweet Avenue has been established since 2018, based in Rotorua. We carefully investigate and directly import from Korea in order to provide the most reputable and quality products hoping you to discover all-time favourite beauty items. Our brands include PRIMERA, INNISFREE, BANILA CO., ETUDE HOUSE, COSRX, MEDIHEAL, THE FACE SHOP, CLIO and more. If you are looking for any specific items to be added onto our product range, don’t hesitate to CONTACT US !